Sophia Michaels
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Wondering how celebrities’ floral arrangements stay fresh as a daisy?
Venus et Fleur‘s boxes of blooms are beloved by stars ranging from LeBron James to Gigi Hadid, and they’re famous for lasting far longer than standard flowers.
But while it’s now hard to name an A-lister who hasn’t stopped to smell (and show off) roses from the company, it all started with a couple of orders for the Kardashian-Jenners.
“Soon after we launched, the Kardashian team contacted us about gifting the whole family some of our exclusive arrangements,” co-founder Seema Bansal Chadha tells Page Six Style.
Gold Eternity Roses ($299)
“We were so excited. Since then, [we’ve] continue to foster this relationship and gift the family new floral arrangements.”
As for the famous family’s favorites? Kris Jenner “loves” the Gold Eternity Roses ($299), while the Le Plein Box ($1,399) once popped up in the background of the stars’ reality show.
Other Venus et Fleur fans include Justin Bieber — who got a custom design with his Drew House brand’s logo — and Paris Hilton, who once told Page Six Style the roses “last forever and leave such a gorgeous scent in every room they are in.”
The secret to their staying power? Bansal Chadha tells us the Eternity Roses “start like any other flower,” but once picked, they’re preserved using a “non-toxic bleach solution,” “non-allergenic wax” and “natural oils,” allowing them to last more than a year with proper care.
“Once the dehydration process is complete, we soak the flowers in dye to give them their bright and vibrant colors that we love,” she adds. “The flowers keep their soft texture, shape and even their beautiful scent!”
It’s certainly been a recipe for success. Venus et Fleur’s sweet-smelling blooms have been part of both headline-making moments — like when Offset surprised Cardi B with an arrangement that spelled out “Take me back Cardi” amid the couple’s temporary split in 2018 — and major red carpet events.
Most recently, Bansal Chadha recalls sending arrangements including Large Letters ($399) and the new Fleur Frame ($299) to beautify the Met Gala 2023 afterparty.
As for why so many jet-setting stars are smitten with the brand’s blooms?
“Celebrities love our products because they are truly beautiful florals that last a year and require little maintenance — perfect for people who are constantly traveling, but still want to come home to the fresh scent of flowers,” the founder says.
Despite the many major names on the brand’s client list, however, you don’t need to be an A-lister to shop its flowers and gift sections (“Kim [Kardashian] loves our candles,” Bansal Chadha says of the latter, which includes the Rose Blanche Candle.)
Below, explore and shop more of the founder’s favorite gift picks. (Note: While purchases may qualify for same- or next-day delivery in certain US cities, the blooms are also available for delivery in more than 50 countries.)
“We have offerings that can fit any space and cater to any style or home aesthetic.”
“The basket includes a tantalizing collection of delicacies that will enliven your favorite cocktails and baked goods.”
“We may be known for our roses, but we have so many additional floral arrangements that create a memorable gift!”
“It was such a hit that it sold out almost immediately! This frame makes a great gift for any occasion and we’ll have it restocked this month for all your gifting needs.”
