Del Toro’s ‘Frankenstein’ Set for IMAX Premiere

Guillermo del Toro’s adaptation of Frankenstein was initially set to be a streaming-only experience, but a surprising announcement from IMAX CEO Richard Gelfond at Cannes has changed the game. It now looks like the film will debut in theaters first, merging Netflix’s ambitions in cinema with del Toro’s signature style.

Why This Is Not Just Another Limited Release

Netflix has previously ventured into theatrical releases with titles like Glass Onion and the Narnia reboot, but offering Frankenstein in IMAX brings a fresh perspective. Here’s why:

1. Del Toro’s Visual Mastery: His creations thrive on scale. Envision the Creature’s resurrection enveloped in a 12-channel sound experience.
2. IMAX’s Ambitious Strategy: Gelfond’s statement isn’t just for show—it’s a gamble that Netflix’s award contenders can attract audiences to premium seating.

Background Insights:

• Roma (2018): Netflix’s Oscar pursuits highlighted the need for streaming platforms to engage with theaters for legitimacy.
• Glass Onion (2022): After a brief qualifying theatrical run, the film earned $15M—indicating missed financial opportunities.

However, Frankenstein has the potential to change the narrative: What if an IMAX release becomes the initial focus rather than an afterthought?

The Genuine Experiment

The agreement surrounding Netflix’s Narnia (set for 28 days in IMAX in 2026) hints at a longer-term vision. The stakes for Frankenstein are notably different:

• Director’s Appeal: Del Toro’s dedicated followers may actually venture out to see it.
• Audience Burnout on Hybrid Models: Viewers are weary of the “wait for streaming” phase. An immediate (or early) IMAX showing could spark renewed interest.

Thought to Ponder:
“IMAX isn’t just another screen—it’s a cinematic experience. Netflix is beginning to understand this.” — Anonymous industry insider (through The Wrap)

Your Thoughts

Would you consider paying for an IMAX experience of Frankenstein, or is this just another misguided attempt? Share your opinions before Netflix decides to pivot again.