Anna Daniels
When Julia Ducournau’s “Alpha” poster was released, it struck me like a powerful neon shock—intensely bold and vivid.
The initial glimpse of the “Alpha” poster exudes a mix of closeness and discomfort, showcasing two figures enveloped in a crimson aura. Following the polarizing impact of “Titane” at Cannes in 2021, where it took home the Palme d’Or, this poster signals that Ducournau’s risks are even greater—set against the backdrop of a fictional 1980s New York City during the AIDS crisis, starring Golshifteh Farahani and Tahar Rahim.
Cannes posters typically embrace a more understated aesthetic, often featuring minimalist designs. However, “Alpha” takes a different route with a visceral red embrace, reminiscent of Ducournau’s debut film, “Raw” (2017), known for its shocking cannibalistic themes. As noted by critics from IndieWire, she has an exceptional ability to transform discomfort into compelling art—the tone of the poster exemplifies that. In contrast to “Titane’s” sleek metallic allure, this approach feels like a striking, emotional shift.
Are you ready to confront the emotional challenges that “Alpha” presents? Share your thoughts below.
