JYP Entertainment & Republic Records Enter Strategic Partnership For Girl Group Twice: Exclusive
With a new strategic partnerships between JYP Entertainment Republic Records, TWICE is aiming worldwide with their new music to "present the next level of K-pop to fans all around the world."
With No. 1s across Korea, Japan, the Billboard charts and beyond, TWICE is already one of K-pop’s international leaders and now the girl group is looking even more worldwide with one of the biggest U.S. labels helping them.
Billboard can exclusively reveal the first details between a new strategic partnership between Korean superlabel JYP Entertainment and the top label on Billboard‘s 2019 year-end charts Republic Records.
While JYP is home to several beloved K-pop stars — including singer-producer J.Y. Park who is also the company’s namesake, fellow girl group ITZY, boy bands 2PM, GOT7 and Stray Kids, K-pop/rock outfit DAY6 and more — TWICE will be first artist to be powered under the alliance.
Republic earned the top label honor last year, including top Billboard Hot 100 label, thanks in part to the successful chart performance from a roster that includes the likes of Ariana Grande, Drake, Jonas Brothers, Post Malone and Taylor Swift.
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“We are so excited to make a strategic alliance with the ‘No. 1’ label Republic Records,” JYP CEO Jimmy Jeong shares via a statement. “Through our strategic alliance for TWICE, we strongly hope to present the next level of K-pop to fans all around the world.”
Republic Records founder and CEO Monte Lipman also spoke excitedly about teaming up with the Korean superlabel. “I’ve known J.Y. Park for the last two decades and have always admired his company’s extraordinary success and trajectory,” he says. “The organization’s vision and groundbreaking achievements have placed them at the forefront of popular culture. We are thrilled to partner with such a dynamic team of executives and their amazing artists, including multi-platinum global superstars TWICE.”
In their nearly five years together, TWICE has landed 11 entries on Billboard‘s World Albums chart, hitting No. 1 in 2017 with their first full-length effort Twicetagram. The nine-member act also has 21 entries on World Digital Song Sales including two No. 1s after hitting the top spot with “Likey,” in 2017, and late last year with their most recent Korean single “Feel Special.”
Last year in particular, TWICE showed their international promise when the act hit a new peak of No. 3 on the Social 50 chart, “Feel Special” managed to break into the Canadian Hot 100, and the ladies played U.S. arenas as part of their 2019 TWICELIGHTS world tour which included selling out the The Forum in Los Angeles to gross nearly $1.4 million in sales that night.
TWICE’s signing also represents a diversifying market for K-pop in America. While several Korean acts have signed or teamed up with U.S. labels in the past few years, almost all of these deals have involved male acts. TWICE represents just the second current partnership for female acts between Korean and U.S. labels showing the growing interest in the genre isn’t just for men.
Specifics about the partnership are expected to be released soon including details about the forthcoming TWICE album, promotions and more.
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