Fans Race to Find Hidden Signed Sports Illustrated in NYC

When Olivia Dunne declares “let the games commence,” she’s dead serious. The LSU gymnastics sensation and social media influencer has orchestrated one of the most innovative fan engagements recently. To mark her debut on a Sports Illustrated cover, Livvy launched a vibrant treasure hunt across New York City.

In a lighthearted video posted on her Instagram, Dunne laid out her exciting plan: she would autograph 10 copies of her Sports Illustrated Swimsuit Edition and strategically place them throughout the city. Each clip showcased her dropping the signed magazines in subtle locations like benches, flower pots, and obscure corners of the streets. The twist? Fans had to be quick to claim them before anyone else swooped in.

“I’ve got the magazines right here,” she stated before signing them for the camera and setting out to hide them. Each time she left a magazine, she filmed a quick Instagram story to reveal the location, practically challenging her fans to find them first.

Fans embark on a quest for Livvy’s concealed magazines in NYC

The entire event felt like a captivating blend of New York’s vibrant energy, influencer ingenuity, and sincere fan engagement. Instead of merely scrolling through social media, fans were on the move, actively searching. Before long, they began tagging her after discovering the hidden magazines.

For Dunne, who has amassed a considerable following due to her athletic abilities and online presence, this wasn’t just a marketing gimmick; it was heartfelt. She exhibits genuine pride in her Sports Illustrated achievement and chose to celebrate it in a way that involved those who contributed to her success.

Olivia knows how to catch people’s eye. More importantly, she understands the importance of her fans. Gracing the cover of Sports Illustrated is monumental, and rather than keeping that joy to herself, she crafted an experience for everyone to relish. This speaks volumes about who she is beyond just fame.

Having scored some of the most lucrative NIL deals in college athletics, Livvy has created a brand that fuses gymnastics with modeling and savvy social media strategies. Yet, her unique touch lies in how she keeps things enjoyable and relatable. Concealing signed magazines across New York was more than just publicity; it was her way of expressing gratitude, one delightful surprise at a time.