Following her contract with Vuori, Olivia signed another deal with American Eagle Outfitters, eager to showcase their denim. When asked about her style, she said, “I either go all-out glam or super casual. There’s no in between.” Her partnership with American Eagle was solidified when she promoted a pair of jeans on Instagram, declaring them the “best jeans ever.”

American Eagle didn’t waste time in collaborating with Dunne and other college athletes after the NCAA revised its NIL rules. The brand aimed to tap into the young, sports-enthusiastic demographic of Gen Z. Their chief marketing officer acknowledged that aligning with college sports could drive valuable business results for the company.

While 2022 highlighted Olivia Dunne’s love for casual fashion, the following year marked her venture into more revealing styles. A notable moment was her appearance at the ESPY Awards in a backless dress, though even that seemed tame compared to her bold Independence Day declaration in a TikTok featuring a star-spangled bikini bottom paired with low-rise jeans.

This shift in her wardrobe can be seen as an expression of empowerment, following her lucrative sponsorships. She communicated that her clothing choices are about personal choice, saying, “It’s your body, you can show as much or as little as you wish.” However, she also reflected in a TikTok that some outfits from events like Coachella, including a revealing beaded dress, might not be her proudest choices.

Olivia Dunne has been catching attention with her bolder outfit choices, especially in the spring of 2023 when she debuted in the Sports Illustrated swimsuit issue. Expressing her excitement, she shared, “Dreaming of being a Sports Illustrated model has finally come true,” in an SI video. She feels a connection with fans, particularly young girls who look up to her, aligning her ambitions with Sports Illustrated’s mission to inspire a new generation.

Her quick transition from student life to a photoshoot in Puerto Rico showcased renowned brands like Burberry and Gucci. However, not everyone was thrilled with her appearance, as some criticized the images as “racy.” Notably, Stanford’s basketball coach, Tara VanDerveer, voiced concern, suggesting that the portrayal of female athletes like Dunne was regressive, despite the newfound financial freedom from NIL changes: “This is a step back,” she remarked to The New York Times.

In her defense, Dunne took to TikTok, expressing she’d prefer a lump of coal over being featured in The New York Times.

Dunne insists her social media presence remains consistent and professional. “My social media approach is unchanged,” she told Forbes. “I aim to be a role model, showcasing that we are more than just our sports.” Despite her revealing outfits, she maintains a level of discretion.

Recently, commentators have noted Dunne’s choice of sheer attire. At a Sports Illustrated event in May 2024, she donned a black outfit featuring sheer fabric, marking her second appearance in the edition. She later showcased a figure-hugging red dress accentuated with sheer details. The Sun admired one of her stunning sheer beaded dresses.

Dunne’s playful turn to sheer materials may reflect a response to media focus. On TikTok, she humorously commented while wearing a semi-transparent gown, “Is this giving Pamela Anderson or cigarette mom?”

Over the past five years, Olivia Dunne’s style evolution has been remarkable. Most recently, she partnered with Nautica, a well-known casual clothing brand, early in 2024. Expressing her excitement, Dunne stated, “Joining the Nautica family is thrilling. The brand has always resonated with me since childhood, emphasizing confidence and versatility in style.”

This collaboration is intriguing as it marks a shift from her previously daring fashion choices. Instead of her usual daring outfits, Dunne appeared at a New York event in a more conservative black short-sleeved outfit, demonstrating her ability to adapt while still embodying her personal style.