Kaylah Walton
Taylor Swift’s“Eras Tour” is nearing its exciting conclusion. After returning from her European performances, Swift will take a short break before continuing her tour in the U.S. Her next show is on October 18 in Miami. This pause aligns perfectly with the initial five weeks of NFL games, allowing her to cheer on Travis Kelce, the tight end for the Kansas City Chiefs, similar to her support during her time in Europe. The “Eras Tour,” which wraps up in Canada on December 8, has already broken records to become the highest-grossing tour in history, amassing over a billion dollars from 152 performances spread over five continents. With her break aligning with the start of the season and the final playoff weeks, Swift is expected to significantly boost interest in the NFL.
Swift and Post Malone Triumph at VMAs
During the 40th VMAs, Taylor Swift and Post Malone won the ‘Best Collaboration‘ award for their track “Fortnight.” In her acceptance speech, Swift honored the 9/11 victims, stressing its importance. She also commended Post Malone, noting her fondness for collaborating with him. Swift humorously remarked about Malone’s habit of calling her “ma’am,” joking, “It took forever to get him to stop calling me ‘ma’am.'”
This marks Swift’s third win for the ‘Best Collaboration‘ category, tying her with Beyoncé for the most accolades in this segment. Her previous wins include 2015’s “Bad Blood” with Kendrick Lamar—who is set to perform at the Super Bowl halftime show in New Orleans-and 2017’s “I Don’t Wanna Live Forever” with ZAYN. Swift is establishing herself as a powerful and influential artist in pop music.
Swift’s Reach in Voter Engagement
Recognizing her immense influence, especially among the youth, Swift recently leveraged her Instagram to encourage voter registration and show her support for Democrat Kamala Harris. With the elections on November 5 approaching, Swift’s backing could notably impact younger voters.
Swift’s influence extends beyond her music to the NFL, where her appearances have notably increased viewership. Last season, she attended 13 games for the Chiefs, including the Super Bowl, becoming a prominent media figure. This year, her impact is palpable as the Chiefs play on every day of the week except Tuesday, indicating a new trend referred to as the “Taylor effect.” Her presence at games has garnered significant attention from her large fanbase, further amplifying interest in the league.
