Kaylah Walton
Adidas has partnered with some of the biggest names in both sports and music, including icons like Mohamed Salah, Kobe Bryant, and Pharrell Williams. Their latest collaboration pairs two surprising talents: Leo Messi and Bad Bunny.
The brand is well-known for its innovative edge, showcasing bold designs and influential advertising campaigns that have captivated audiences for over a century.
The visionary brand founded by the Dassler brothers has consistently attracted celebrated figures from various fields, including the likes of football stars Patrick Mahomes and Paulo Dybala, as well as Beyoncé and Jonah Hill.
Despite an extensive history of remarkable partnerships, Adidas found a fresh way to innovate by joining forces with two of the most prominent Latin figures in entertainment today: Lionel Messi and Bad Bunny.
The Buzz Around Bad Bunny & Messi
In an interview with ESPN, Messi emphasized the collection’s dedication to the Latin community, noting, “For me, as well as for Bad Bunny, the Latin community holds a significant place in our hearts.”
Bad Bunny expressed a similar view, mentioning, “We are thrilled to offer this collaboration to our Latin fans. The inspiration comes from our heritage and the connection between sports and music.”
The mutual respect between the two was crucial in shaping the collaboration. Messi remarked, “We enjoy his music greatly,” indicating their long-standing admiration for the Puerto Rican artist and his songs often feature on their playlists.
“Being a fan of Messi has made this collaboration a dream come true for me,” Bad Bunny noted, highlighting his respect for the football star, stating, “He is an example of humility, allowing his achievements to speak while staying dedicated.”
