Kaylah Walton
Snoop Dogg stands out among rappers since the 1980s, renowned not only for his talent but also for his impressive success. Based in California, Cordozar Calvin Broadus is a multifaceted artist—songwriter, vocalist, rapper, media figure, and businessman—with a remarkable net worth of $160 million.
His journey began in 1992 when he was discovered by the esteemed Dr. Dre, leading to a flourishing career. Initially, as an artist, Snoop released numerous iconic tracks and albums under Death Row Records, never predicting that he would later become the label’s owner three decades later.
Ownership of Death Row Records
While Snoop engages in various ventures, including a cannabis business, his most significant investment is undoubtedly acquiring the majority stake in Death Row Records. This iconic label is responsible for producing some of the most influential works in rap and hip-hop.
From releasing his debut album ‘Doggy Style’ to eventually owning the label, Snoop’s evolution exemplifies how a successful rapper should navigate their career. Few artists have matched Snoop’s level of achievement, and his natural charisma has propelled him to remarkable heights.
In February 2022, Snoop announced his acquisition of the Death Row Records brand name from Blackstone, a private equity firm that still retains control over the label’s master recordings and music royalties.
This ownership allows Snoop to uniquely market merchandise and produce music under the Death Row Records name. His albums contribute significantly to the label’s financial success, with estimates suggesting it generates around $15 million per year.
Presently, Snoop continues to be active in music and film, occasionally appearing on podcasts.
