Anna Daniels
Scarlett Johansson has just made a captivating encounter with a T-rex on a poster for Jurassic World Rebirth—and the internet is buzzing with excitement. Universal Pictures has unveiled these exclusive promotional posters with all the impact of a meteor strike, prompting theaters to rush to keep up with the excitement.
These posters are more than mere advertisements—they serve as a rallying call. The Dolby Cinema version bursts forth with an intense red background, showcasing Johansson’s character, Zora Bennett, armed with a rifle, while menacing mutant dinosaurs loom in a surreal vision. The ScreenX poster features a pteranodon menacingly confronting Johansson at the edge of a cliff, with waterfalls cascading dangerously below. The RealD 3D variant throws an astronaut into the mix, adding a layer of chaos that is undeniably appealing. Meanwhile, the 4DX edition presents a life-sized Mosasaurus charging at a boat, with splashes of water that almost invite viewers to experience the excitement firsthand. Unfortunately, there’s no availability for IMAX—films like F1: The Movie, Superman, and The Fantastic Four: First Steps are taking over those screens in July. That’s tough luck.
This campaign is far from ordinary—it’s a raw expression aimed at reclaiming the essence of Jurassic Park. Director Gareth Edwards, known for Rogue One and Godzilla, is steering this project back to familiar territory with dinosaurs at the forefront. Screenwriter David Koepp, who penned the original Jurassic Park, articulated the vision succinctly: “We aimed to evoke the feeling of being in the dinosaurs’ realm.” Johansson also hinted at what’s to come, teasing “jump-scares” and “dramatic stakes.” Her co-star Jonathan Bailey emphasized the blend of wonder and terror, asserting, “It brings back that sense of awe while reintroducing the exhilaration and fear.” This entry distinguishes itself from the sprawling narrative of Jurassic World: Dominion—it’s a concentrated thrill ride set on an isolated island. Imagine a mix of Jurassic Park and Alien, enhanced by superior CGI and a larger budget.
Whether you love these posters or not, they’re undoubtedly effective in generating buzz. Let’s hear it in the comments: Are you excited for Rebirth, or do you think this franchise has reached its end?
