Sophia Michaels
A-Trak, Falcons, Young Thug, and 24hrs journey again to the ’90s within the video for “Ride for Me,” which blends old style footage with new materials.
Eli Morgan Gesner, the founding father of Zoo York and SHUT Skateboards, directed the visible, which incorporates never-before-seen clips he shot of skaters Harold Hunter, Justin Pierce, Jefferson Pang, Mike Hernandez, and Danny Supa within the 1990s. Gesner used the identical Hi-Eight digital camera that he favored again then to seize Thugger, 24, and A-Trak in the identical places he visited on the time. A-Trak calls this method “both nostalgic and post-modern.”
“My whole career has been about building bridges and finding juxtapositions,” he defined. “To me that’s the essence of DJing. I grew up watching turntablist videos, skate videos, graf videos. Before the internet those were my portal to the outside world. Eli and I wanted to create a clip that communicates that same feeling.”
To associate with the visible, A-Trak and Gesner made a donation to Harold Hunter Foundation, a non-profit group that encourages skating in New York. The finish of the visible additionally asks followers to donate to HHF.
“Once I had the song, I was sitting at my desk bumping it, and going through the old footage, and was like…’This is fucking sick!’” Gesner advised NYSkateboarding.com. “But more importantly, I realized that I could just take an old Hi-8 video camera and go to Young Thug… he doesn’t have to come to me! That’s when I knew the logistics of this all could work. But even more important, for me, is the Harold Hunter Foundation. When I saw Harold dancing to the song, and it synched up, I was like – Young Thug, you are going to help us with the HHF. Boom!”
[youtube https://www.youtube.com/watch?v=hUxkspOP6ik?feature=oembed&w=100&h=56]
