Ms. Pham Thi Thu Hien, the owner of an áo dài shop, prepares for her performances behind a glass window on Ly Chinh Thang Street in Ho Chi Minh City.
Hien sets up speakers in front of the shop as she gets ready in her beautiful áo dài, wig, and high heels.
Lip-syncing to pre-recorded songs behind the glass window, Hien captivates passersby with her melodious voice reminiscent of 1990s singers.
Her performances attract the attention of pedestrians who stop to watch, wave, and take photos.
Performing at her shop was Hien’s creative idea to draw more customers by showcasing her singing and acting talent.
Despite a paralyzed vocal cord, Hien records her favorite songs in a studio to play and lip-sync to during her performances.
She ensures that the volume is reasonable and has the necessary permissions to conduct these performances.
Hien’s dedication to conveying genuine emotions through lip-syncing makes her performances captivating and professional.
Apart from attracting customers, Hien’s performances fulfill her passions for áo dài, stage presence, and singing.
Her deep love for áo dài has led her to start a club for enthusiasts and to create unique designs showcased during her shows.
Hien’s performances not only promote her business but also exude her unwavering love for áo dài.