Brian Jeffrey
1. Son Tung M-TP
Recent insights from VietNamNet reveal that despite the changing fee landscape in Vietnam’s entertainment scene, Son Tung M-TP remains a top earner.
Since his debut in 2012 and subsequent rise to fame in 2013, he has effectively held his leading status for nearly ten years.
With numerous chart-topping songs and a dedicated fanbase, Son Tung is an extraordinary figure in the industry.
A recent outing for iced tea in Hanoi created a buzz, with his fan page attracting over 710,000 interactions and prompting a crowd that disrupted traffic, necessitating intervention from local authorities.
His immense popularity has made him a prime target for endorsements, with reports indicating his performance fees are in the billions of Vietnamese dong, often exceeding previous records and including additional responsibilities beyond performances.
My Tam, a distinguished female artist, has outshined many of her contemporaries over a remarkable 26-year career, solidifying her position as a leading figure in Vietnam’s music landscape.
Her inclusion among the highest earners is expected. However, her fees have faced criticism, especially from first-time collaborators, though industry insiders argue that her fees are justifiable given her prominence, with adjustments made based on personal connections.
Ha Anh Tuan exemplifies effective personal branding, evolving from an energetic performer to a sophisticated artist with a reputation for integrity.
Now recognized as an “S-tier” artist, his elegant image makes him a preferred choice for high-end brands, and he often secures lucrative contracts. Together with My Tam, he is known for hosting consistently sold-out concerts, significantly boosting both his income and attractiveness to advertisers.
Den Vau’s recognition on this list serves as a beacon of hard work and talent, motivating many rappers and artists.
Having begun his career as a sanitation worker for seven years, Den Vau pursued his dreams and has attained remarkable success as a rapper, with earnings matching his celebrity status.
His hit “Mang Tien Ve Cho Me” (Bring Money Home to Mom) showcases his journey, highlighting his roots and the support of his family as the foundation of his success.
While he may not yet be on par with more established names in the top tier, the rise of HIEUTHUHAI, a fresh Gen Z rapper, is notable given his impressive earnings in just a few years.
However, sources indicate that industry fee structures are changing rapidly.
This year, HIEUTHUHAI’s prominence increased thanks to two major television programs, yet whether he can retain this status next year is uncertain.
The notable addition of HIEUTHUHAI, a new Gen Z rapper, has surprised many.
While there are other contenders for the rankings, including Mono and Soobin, HIEUTHUHAI has emerged as the standout name.
His rapid rise in performance fees and popularity, notably after his appearances on “2 Days 1 Night” and winning “Anh Trai Say Hi,” has captured attention.
Though his earnings are still less than some others on this list, his swift ascent to success as a Gen Z artist is remarkable. The question remains whether he can maintain this momentum in the future.
Images: Facebooks of the characters
