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Vietnam Enforces 3-Year Data Storage for E-Commerce Livestreams

Vietnam mandates three-year data storage for e-commerce livestreams

Nguyen Huu Tuan, the head of the Center for E-commerce Development at the Ministry of Industry and Trade, announced that e-commerce platforms are required to keep livestream data for three years. This rule is meant to provide evidence during disputes or violations.

On June 25, 2025, the Ministry of Industry and Trade’s Center for E-commerce and Digital Technology Development, together with TikTok Shop, unveiled a legal education initiative aimed at e-commerce.

During this event, Nguyen Huu Tuan underscored the importance of creativity, while emphasizing that lasting success hinges on ethical practices and adherence to legal standards.

“Business integrity involves being transparent with customers. Compliance with the law is essential for maintaining a fair and transparent e-commerce landscape. We highlight the necessity of understanding legal requirements, tax duties, and truthful advertising—key factors in establishing trust and achieving sustainable success.”

Tuan pointed out that Vietnam’s e-commerce legal framework is becoming more detailed, supported by essential regulatory documents.

He enumerated four fundamental principles for e-commerce practices. Firstly, sellers must accept the tax and fee policies of the platform they use.

Secondly, it is vital to define the scope of operations explicitly; if not stated, buyers might presume national delivery.

Thirdly, sellers bear responsibility for their products and must adhere to Decree 85, including joint liability.

Lastly, there are currently 227 regulated business sectors, and sellers operating in these fields must comply with their legal stipulations. For instance, one must secure a license to sell alcoholic beverages.

E-commerce is simply a method of placing orders and does not exempt sellers from meeting business legality criteria.

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Tuan also introduced a new regulation mandating that e-commerce platforms retain livestream data for three years for review and investigative purposes. Sellers need to furnish platforms with comprehensive product information and sales strategies. Additionally, foreign sellers must provide legalized documentation for operating on Vietnamese e-commerce sites.

Should a platform fail to gather adequate seller information, it could face penalties. Furthermore, influencers promoting counterfeit goods may encounter criminal repercussions and could face bans from their activities for up to three years. Influencers are now obligated to demand complete and transparent sponsorship disclosures and will share liability for misleading advertisements.

Nguyen Viet Hoa, the head of Tax Department No. 2 (Tax Management for E-commerce Platforms), emphasized the necessity for ongoing improvements to Vietnam’s e-commerce tax regulations to keep pace with the fast evolution of digital and cross-border commerce. Platforms are responsible for tax declarations and withholdings for their sellers.

At the event, Nguyen Thi Cam Giang, a representative of TikTok Shop, noted that robust internal policies regarding content, advertising, and sales are crucial for sustainable development. “All content must be accurate, not misleading, and must uphold intellectual property rights.”

Nguyen Lam Thanh, a spokesperson for TikTok Vietnam, added: “TikTok Shop not only offers tools for growth but also partners with government agencies to empower sellers and creators with essential legal knowledge within our ecosystem.”


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