Sophia Michaels
If you were watching AEW Dynamite on TNT this week, you already saw a video featuring Dana Massie, AEW’s Chief Marketing and Merchandising Officer, revealing a bunch of action figures from the AEW Unrivaled line, which is upcoming from Jazwares and will be on display at Toy Fair New York on February 22-26.
The video features action figures of the Young Bucks, Chris Jericho, Kenny Omega, Cody and Brandi Rhodes. Each star reacted to seeing their own toy for the first time, which was a charming way to do the reveal. Immediately afterward, AEW and Jazwares sent out a press release and official photos.
Here’s more from the AEW Press Release:
AEW UNRIVALED collectible action figures will boast 25 points of articulation, real 3d scanned likenesses and a variety of accessories and authentic ring wear. With multiple Waves per season, fans can collect the stars of TNT’s new, popular weekly show AEW DYNAMITE, including MJF, Darby Allin, Dr. Britt Baker, Brandi Rhodes, Hangman Page, Jurassic Express and many more.
Each Wave will include limited edition and rare variants to add chase and elation to every release. Other authentic items for Fall 2020 will include the AEW UNRIVALED: Action Ring to play-and-display UNRIVALED figures and the AEW World Championship Title Belt, with even more formats and innovations in development for future seasons.
“AEW has very quickly become one of the most provocative, engaging and relevant wrestling brands of all time. It is a league embraced by generations of fans and collectors in a genre with a huge appetite for authentic product,” said Jeremy Padawer, EVP / Partner Jazwares. “We plan to build out the kind of program that can appeal both to the display collector and also to younger fans who want a tangible way to play and interact with their heroes,” said Michael Rinzler, EVP / Partner Jazwares.
“When AEW launched just over a year ago, we couldn’t have imagined there would be a toy line this soon, featuring our wrestlers, making its debut at Toy Fair in New York City,” said Dana Massie, Chief Marketing and Merchandising Officer. “But, we’ve always known from the start that we have the greatest fans in the world, and we’re constantly looking for new ways to positively engage and connect with them in ways that matter. Our partnership with Jazwares ramps up our commitment to fan engagement, and we hope our fans will love the AEW action figures and collectibles representing the personalities who have become part of their lives each Wednesday on TNT, at our pay-per-view events and beyond.”
Written by: Uproxx
