Sophia Michaels
Beyoncé is bringing IVY PARK to stores this month.
The global icon has shared a teaser for her upcoming IVY PARK x adidas collaboration ahead of its launch on Jan. 18.
In the one-minute clip, Queen Bey dons fashions from the gender-neutral collection alongside male and female models including K-pop singer CL, who is also a brand ambassador. In addition to showcasing items including track suits, hoodies, and Ultra Boost sneakers, the video is accompanied by empowering messages like “These barriers are not gonna stop me” and “I find love in everything that I do.”
[youtube https://www.youtube.com/watch?v=hhMsewwy9s0?feature=oembed&w=100&h=56]
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In April, Bey announced her multi-layered partnership with adidas to create new performance and lifestyle products. She will serve as a creative partner for the brand, developing new signature footwear and apparel, as well as relaunching IVY PARK, which was previously in partnership with British fashion retailer Topshop.
“I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine,” she told ELLE. “This new line is fun and lends itself to creativity, the ultimate power.”
The line promotes gender inclusivity with its unisex offerings. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK,” added Bey. “The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”
Beyoncé acquired full ownership of IVY PARK in November 2018 and is one of the first black women to be the sole owner of an athleisure brand.
Written by: Rap
