The UEFA Women’s Euros 2025 commenced on July 2 in Switzerland.
Among the 16 competing nations are Germany, who have won the tournament eight times, and the current champions, England.
The initial phase divides the teams into four groups of four, with England scheduled to play France, the Netherlands (who triumphed in 2017), and newcomers Wales in Group D.
The top two teams from each group will advance to the quarterfinals, potentially setting up a rematch for England against Germany, seeking to avenge their defeat in the Euro 2022 final at Wembley.
In addition to the chase for glory and national pride, the tournament boasts a historic prize fund.
Prize Money for Women’s Euro 2025: What’s Different?
The new prize pool of €41 million ($48.3 million) marks a staggering 156% increase from the €16 million allocated in 2022. For comparison, the 2023 FIFA World Cup had a $110 million prize fund, designed for a 32-team format, also showcasing a substantial growth of $80 million from the previous event.
This enhanced financial support at Euro 2025 does more than just reward the eventual winner—who stands to gain €5.1 million, up from €2 million three years ago—it will ripple through the sport at large. UEFA mandates that teams must allocate at least 30-40% of their prize winnings to the players.
The baseline pay for each player has risen to €13,140, a positive move reflecting a growing awareness in the football community regarding disparities in pay between genders. For instance, England’s captain Leah Williamson reportedly earns £200,000 per year, which is less than half of Kevin De Bruyne’s weekly salary at Manchester City last season.

What Are the Implications for the Sport?
UEFA President Aleksander Ceferin stated: “The significance of Women’s Euro 2025 reaches far beyond the tournament itself. With record prize money and heightened interest from sponsors, this event will inject unprecedented investment into women’s football.”
This assessment appears valid. The previous tournament in 2022 had a sustained impact, triggering a 140% rise in women’s football participation rates the following year in the UK, as reported by the Football Association.
In this context, UEFA’s announcement about increased prize winnings and investment holds even greater significance, particularly with projections indicating that the 2025 Euros will be the most substantial and lucrative yet, possibly driving further transformations in the sector.
The revenues from media rights for this tournament support this notion. Expanding into new markets like Japan and China could potentially lead the revenues to exceed $100 million for the first time ever.
Forecasts suggest a remarkable 142% increase in media coverage compared to 2022, and considering that over 17 million viewers watched the finals then, the outlook for the 2025 Euros is tremendous—especially now that there are €25 million more reasons to vie for that trophy.