Beauty, health and wellness are converging into one retail category

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A customer shops for makeup at a Walmart store in Secaucus, New Jersey, March 5, 2024.

Gabby Jones | Bloomberg | Getty Images

As consumers become more educated about the products they're buying and look to make more holistic purchases, a new retail category is emerging.

What were once three separate sections — beauty, health and wellness — have converged into one large c...

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