Kaylah Walton
Democrats are taking advantage of Taylor Swift‘s endorsement of Kamala Harris for the 2024 presidential election by launching a series of campaign billboards inspired by the pop star. This initiative was triggered by Swift’s announcement on September 10, which followed the initial debate between Harris and Donald Trump. The Democratic National Committee (DNC) introduced these eye-catching ads, which debuted in New York City and Las Vegas on September 13.
One notable digital billboard in Times Square declares, “We’re in our Kamala era,” cleverly referencing Swift‘s famous Eras Tour.
Another advertisement draws inspiration from Swift‘s track “…Ready for It” from the Reputation album, displaying the catchy phrase “A New Way Forward… Ready for It?”
These billboards will alternate between the two slogans, prominently positioned above the iconic red steps in Times Square, cleverly tying into Swift‘s songs “22” and “Red” from her album Red.
DNC also placing ads
Simultaneously, the DNC is launching two advertisements in Las Vegas meant to capture voter attention. One billboard pushes the same “Kamala era” theme, while another, aimed at Donald Trump, poses the question, “Exhausted with this guy?”
These placements will be along the Las Vegas Strip, perfectly timed with Trump‘s forthcoming rally on September 13.
DNC communications director Rosemary Boeglin stated, “By emphasizing the differences between Vice President Harris‘ vision and Donald Trump’s 2025 agenda—which threatens reproductive rights and undermines working families—we’re urging voters to take action now to replace Trump and embrace the Kamala era by visiting IWillVote.com for important voting information.”
This strategy of embedding Swift‘s influence into the campaign is a direct response to her public support for Harris via an Instagram post.
Swift encouraged voters, stating, “It’s a great time to educate yourself on the pressing issues and candidates’ positions that matter to you. As a voter, I ensure I keep abreast of their policies and plans for our country.”
