Kaylah Walton
# Joe Rogan Keeps Leading as Donald Trump Boosts Other Podcasts
Joe Rogan maintains his position as the top podcaster globally while other shows received a temporary popularity surge due to Donald Trump’s recent appearances. The Joe Rogan Experience (JRE) remains at the peak of Spotify’s podcast rankings despite comedian Theo Von’s This Past Weekend podcast moving to second place after hosting Trump.
Since its establishment in 2009, Rogan’s podcast has become one of the most influential in the English-speaking world, outpacing many traditional news outlets in terms of reach and influence. Rogan’s wide-ranging discussions on politics, science, comedy, and culture have attracted a large audience. Despite the potential for high ratings, Rogan has refused to host Trump on his show to avoid assisting him.
Trump’s impact on podcast ratings was evident when Theo Von’s podcast rapidly climbed the charts after hosting the former president. Von’s show, previously outside the top ten, swiftly reached second place on Spotify, challenging Rogan’s dominance. This surge indicates Trump’s substantial influence in media beyond politics.
Rogan’s status as the top podcaster remains firm. Although his rankings have occasionally fluctuated, these changes have been brief. Rogan’s enduring success highlights his unmatched authority in podcasting, reinforced by his recent lucrative contract with Spotify.
## Rogan’s Game-Changing Spotify Agreement
Rogan’s exclusive deal with Spotify in 2020 was a pivotal moment for podcasts, confirming the medium’s significance in mass media. Initially valued at $100 million over three years, the deal was reportedly expanded to $250 million in 2023. This extended agreement not only boosts his earnings but also allows him to share content on platforms like Apple Podcasts and YouTube.
The contract also includes a generous revenue share from ads and endorsements, further boosting Rogan’s substantial income. By making his content accessible on YouTube, Rogan could potentially earn an extra $5 to $7 million annually. This financial triumph solidifies Rogan’s dominance in podcasting, a position that appears unshakeable unless Trump launches his podcast as serious competition.
While Trump’s presence can elevate a podcast’s ranking, Rogan’s enduring impact in the sector remains unmatched. His ability to maintain his lead against prominent figures like Trump showcases the strength of his brand and the loyalty of his audience. As Rogan expands his platform and explores new ventures, his reign as the world’s premier podcaster seems secure, for now.
