Kaylah Walton
Kendrick Lamar achieved remarkable milestones during the Super Bowl LIX, notably while adorning women’s fashion.
Even if you didn’t catch the Super Bowl, you’ve likely encountered images or clips from Lamar’s halftime performance, where he donned baggy, flared jeans.
The rapper from Compton made a significant style statement that night, leading to discussions about his outfit, which brought the French luxury label Celine an impressive media impact value of around $2.3 million, per Launchmetrics.
A daring fashion choice
Lamar’s flared jeans, marketed as “flared surf jeans in summer dazed wash” on the Celine website, come with a price tag of $1,300 and are available in women’s sizes. He was seen wearing a size 29.
As fashion enthusiasts debated whether they were bootcut, flare, or bell-bottoms, the unique style quickly gained popularity. TMZ revealed that the jeans sold out online shortly after the performance, which was viewed by over 130 million people.
Setting new records
The significance of Lamar’s performance extended beyond his fashion choices; it broke viewership records, amassing 133.5 million viewers, and becoming the highest-rated Super Bowl halftime show ever. This surpassed the legendary performance by Michael Jackson in 1993, which attracted 133.4 million viewers.
Roc Nation, the producer behind the Super Bowl halftime shows, celebrated this achievement on X (formerly Twitter) by declaring, “We’ve broken the record again! The most-watched Apple Music Halftime Show EVER, with 133.5 million viewers.”
Lamar’s halftime appearance will be remembered not only for its musicality but also for its cultural significance, marking a bold statement both on and off the stage.
