Kaylah Walton
Kristin Juszczyk, wife of Kyle Juszczyk of the San Francisco 49ers, attributes the remarkable growth of her clothing brand to Taylor Swift, who showcased one of her custom pieces at a Kansas City Chiefs game, leading to a surge in attention and sales.
Initially modest in scale, Kristin’s fashion endeavor gained momentum when Swift was seen wearing a jacket themed around Travis Kelce during a chilly game at Arrowhead Stadium against the Miami Dolphins.
Since then, Kristin has expanded her line to include designs for notable figures such as Simone Biles, Olivia Culpo, and Brittany Mahomes, and has secured a contract to create official NFL merchandise, propelling her business forward significantly.
“She has completely transformed my career. I genuinely feel indebted to her,” Juszczyk shared with PageSix.com. “Seeing her wear something I made was surreal, a true moment of disbelief.
“It completely redirected everything I was working on and opened numerous opportunities. And she looked stunning!”
What inspired Kristin Juszczyk to launch her clothing line?
Although she was already established as a real estate agent and her husband signed a lucrative $27 million deal with the 49ers, Kristin Juszczyk’s foray into fashion was driven more by passion than necessity.
The inspiration behind her clothing line sparked from her husband’s successful NFL career, as she found herself bored with her limited wardrobe options.
“Kyle has enjoyed a long tenure with the 49ers,” Kristin noted. “I just grew tired of cycling through the same few outfits.
“We had a stash of Kyle’s merchandise, which prompted me to start cutting up old T-shirts to create something new. The first item I made for game day was a pair of patched sweatpants. They weren’t great, but I was proud of my creation at the time.”
