Kaylah Walton
Golf’s rising star, Paige Spiranac, alongside various prominent social media figures, has joined the PGA Tour’s fresh initiative known as the Creator Council. This endeavor aims to engage younger audiences, bringing together golf influencers like Spiranac, No Laying Up, and Bryan Bros Golf.
However, the program has drawn criticism due to the lack of financial compensation for these contributors. During a recent YouTube episode of No Laying Up, the hosts clarified their involvement in the Council.
“We’re not being paid for this,” one member remarked, describing their involvement as “very low stakes.” Another added, “This doesn’t mean we can’t be critical…we’re not trading access for good PR.”
Though they aren’t financially incentivized, these creators are hopeful about assisting the PGA Tour in its growth. “I have ideas that could simplify the process of covering the game,” one host shared, highlighting their determination to influence the sport’s direction.
Paige expresses gratitude for the opportunity
Spiranac, who gained fame in 2015 and has become a significant golf influencer with millions of followers, conveyed her pride in her role. She stated, “I’m thrilled to be part of this project. The growth of golf has been remarkable, and I’m eager to help shape its future.”
The Creator Council convenes monthly to develop ideas, including organizing the Creator Classic, a nine-hole tournament showcasing leading influencers, and exploring innovative strategies to engage younger fans on social media. PGA Tour’s chief marketing officer, Andy Weitz, highlighted the Council’s mission: “We desire a continuous conversation with creators to enhance our understanding and growth.”
Targeting a new demographic for golf
While the Council is seen as a progressive step towards revitalizing golf’s image, many fans are questioning the PGA’s decision not to compensate these creators for their expertise and efforts. Nonetheless, Spiranac and her colleagues remain committed to making golf approachable and engaging for a younger audience.
The big question is whether this goodwill initiative will benefit the PGA Tour or if influencers like Spiranac will eventually seek more substantial rewards.
