Kaylah Walton
Shannon Sharpe is transforming a viral incident into a business venture! After the unexpected buzz from his accidental Instagram Live stream, the former NFL star and podcast host has unveiled a new merchandise line, featuring a shirt that pays homage to the mysterious woman in question: “Michelle.”
Sharpe made the announcement with a now-deleted post on Instagram, which featured a playful message: “That’s My Michelle shirts dropped. I told y’all to leave that lady alone, but y’all kept harassing Unc-knowing that man ain’t got but 1 good nerve left, thanks to Chad-so here we are. Are you happy now?”
The T-shirt has sparked excitement among fans as they eagerly seek this latest chapter of the unfolding tale.
Sharpe’s unexpected situation
Let’s take a step back to the beginning of this saga. Earlier this week, the ESPN analyst unintentionally went live on Instagram during a private moment. While the camera was directed at the ceiling, Sharpe’s heavy breathing was audible, alongside a woman’s voice.
The internet erupted when Sharpe mentioned the name “Michelle” during the stream, leading social media users to embark on a mission to find out who she was, resulting in a flurry of memes, jokes, and various theories.
The former Denver Broncos player, known for his extroverted nature, discussed the incident on his Nightcap podcast, admitting, “Obviously, I am embarrassed. Someone that is extremely, extremely private, and to have one of your most intimate details – the audio – heard for the entire world to hear, I’m embarrassed for a number of reasons.”
Aftermath and reactions
Sharpe explained how this accidental livestream took place, stating, “I threw my phone on the bed, engaged in an activity. I did not know IG Live. I’ve never turned IG live on so I don’t know how it works and all of a sudden my other phone started going off.”
The incident even caught the eye of rapper Rick Ross, who humorously commented in a video: “Shannon Sharpe, now, we forgive you ’cause we know you old niggas don’t know how to work that technology… You was vibin’ with your little jawn last night, and when you tried to sit that motherfr down on that little dresser, that motherfr went live.”
