On Sunday, Manchester will host the 2024 MTV Europe Music Awards (MTV EMAs), bringing together top musical talents in a celebration of their achievements.
This year’s lineup features performances from notable artists including Shawn Mendes, Raye, Benson Boone, Teddy Swims, and The Warning—a rock trio of sisters from Mexico who have gained international fame.
Additionally, other performers include the Pet Shop Boys, K-pop sensation Le Sserafim, regional Mexican artist Peso Pluma, and South African star Tyla.
Taylor Swift leads with seven nominations this year, while artists like Ariana Grande, Billie Eilish, Charli XCX, and Sabrina Carpenter each have five nominations.
What do MTV EMAs winners receive besides the trophy?
Generally, while the MTV EMAs are a prestigious event, winners do not receive monetary rewards. The true value lies in the recognition and the exposure that comes with it.
Being nominated or winning can boost an artist’s impact in the industry and increase their commercial appeal along with public interest in their tours and upcoming ventures.
The awards also serve as a global platform for performers which may lead to valuable long-term partnerships and collaborations.
Ultimately, award recipients leave with a trophy that symbolizes their achievements in their respective categories.