Sophia Michaels
In April 2023, Jardiance faced backlash after airing a commercial with Deanna Colón, who was seen singing and dancing while promoting their diabetes medication. Viewers criticized the commercial’s lighthearted tone, deeming it inappropriate given the serious nature of the medication, and many made hurtful comments regarding Colón’s appearance. As a result, Jardiance brought in Rachel Strutt to take over the role starting January 2024. Although Colón was still targeted with weight-related insults online, she responded fiercely to her critics. In a notable exchange on X (formerly Twitter), she defended herself against a user’s comment about her replies to online bullies.
Although she confronted online trolls, Colón displayed grace regarding her exit from the Jardiance campaign. When the new commercials featuring Strutt aired, she encouraged her supporters to treat the new actress kindly. “Let’s be supportive of this new lady,” she urged in a January 2024 Instagram video. Despite her positivity, many fans criticized Strutt’s performances and expressed a desire for Colón to return. While she appeared to have moved on, Colón kept her own Jardiance commercial pinned on Instagram, where fans continued to praise her. “We want to see you in more commercials… when’s the next one?” one follower commented. Even after her departure from Jardiance, Colón stayed active with other opportunities.
Deanna Colón’s Growing Online Presence
After losing her Jardiance role, Colón provided an update on X in January 2024, revealing that she was still auditioning for Broadway roles with no success yet. Later that year, she showcased her talents in a commercial for the Central Connecticut Tourism Board in November. In December, she lent her vocal skills as a backup singer for a Christmas performance in Disney’s “The Descendants.” Colón also built a significant online following from a unique side project.
Before her Jardiance fame, Colón discussed her diverse talents in an interview with Voyage LA. Alongside her skills as a singer and songwriter, she appeared on Gordon Ramsay’s show “MasterChef.” Through her online persona, BombChica, she combined cooking with humor, sharing videos with an entertaining flair. Fans who know her only from the Jardiance ad might find her authentic self in casual makeup-free TikToks where she humorously shares cooking tips. She also boasts a vibrant Instagram presence, filled with both cooking content and comical Reels reacting to viral videos.
With her multiple talents and internet fame, Colón probably doesn’t need to return for more Jardiance commercials, yet by January 2025, she was retweeting fans who expressed a desire to see her back in the role.
