Brian Jeffrey
In the first half of 2024, Vietnam’s economy displayed a noticeable recovery, with the GDP growing by almost 7% in the second quarter, contributing to an overall growth of 6.42% in the first half.
Khanh Hoa province demonstrated significant progress after two challenging years due to the Covid-19 pandemic, emphasizing green initiatives and innovative approaches for growth.
A series by VietNamNet, “Khanh Hoa Reinvents Growth Drivers,” highlights the locality’s journey of overcoming obstacles and embracing new trends.
The series includes segments on green growth, high-tech farming, the green revolution, eco-tourism success, and strategies for economic resurgence.
Bringing Bird’s Nest Products to China
Chairwoman Trinh Thi Hong Van led a tour of the Sanvinest Khanh Hoa Raw Material Processing Factory, outlining the process from raw bird’s nest to finished products reaching the market.
The factory, with 1,200 workers, operates at full capacity, processing 10 tons of raw bird’s nest into various products like natural bird’s nests, essence, and drinks.
The company ensures the sourcing of raw bird’s nests from affiliated birdhouses using transferred farming technology, backed by QR codes for product traceability.
Besides the domestic market, the company exports its bird’s nest products to countries like the US, Australia, Canada, Japan, and recently, China through official channels.
Selling bird’s nests in Western markets poses challenges due to consumer unfamiliarity, while the Chinese market, being well-versed with the product, presents vast opportunities.
Preparations to boost exports to China include training staff in Chinese, ensuring compliance with strict procedural standards, and meeting quality requirements for official exports.
Chinese consumers highly value the quality of Vietnamese bird’s nests, leading to smoother export processes.
As orders from Chinese importers increase, the company aims to boost its exports significantly, targeting a steady growth rate in subsequent years.
Vietnam’s favorable conditions for bird’s nest production position it as a key player in the global market, showcasing potential for significant economic value.
The company’s plans for expansion and innovation align with consumer preferences and market demands, focusing on quality, modernizing operations, and environmental sustainability.
Adapting to green trends is crucial, with initiatives like eco-friendly packaging and solar energy adoption reflecting the company’s commitment to sustainability.
The shift towards digital transformation and green practices not only drives development but also ensures the enterprise’s relevance and competitiveness in the global market.
Khanh Hoa, with its geographical advantages, provides an ideal environment for bird nest harvesting, positioning itself as a premium source of high-quality bird’s nests.
The company believes that embracing green practices and digital advancements are essential for both growth and survival in today’s market landscape.
Tam An, Xuan Ngoc, Hien Anh
