Brian Jeffrey
Preserving historical values and boosting economic development in the tourism and culture sector is crucial. Copyright plays a vital role in the cultural industry’s strategy.
However, challenges like limited resources, technology, and effective strategies hinder the widespread promotion of heritage sites.
During the 43rd WFUCA event on August 5, Huy Nguyen, the CEO of Phygital Labs, explored leveraging technology for cultural industry advancement.
An innovative approach involves phygital integration, blending the physical and digital spheres to create unique experiences and enhance user engagement. This is made possible through cutting-edge technologies like blockchain, NFC, AR, VR, and XR.
Blockchain technology, with its decentralized nature, empowers users to have better control over their data. Its transparency and tamper-proof features make it ideal for authenticating and safeguarding digital assets, including cultural heritage.
Implementing blockchain in the cultural and heritage domain offers significant advantages. It aids in verifying object origins, combating counterfeiting, and ensuring transparent transaction management for heritage sites and products, thereby safeguarding heritage values and fostering new economic opportunities through digital asset trading.
Notably, museums are utilizing blockchain for verifying ownership and conducting auctions of digital heritage replicas.
NFC technology is also gaining traction for linking physical items with digital identification details swiftly and securely, paving the way for new applications in preserving and promoting cultural heritage values.
Furthermore, AR, VR, and XR technologies are transforming how individuals engage with their surroundings. AR overlays virtual elements onto the real world, VR immerses users in virtual environments, while XR combines both, offering fresh avenues for experiencing and presenting heritage values.
For instance, AR can display 3D artifact images in museums, VR allows virtual visits to heritage sites, and XR facilitates the creation of digital exhibitions.
