Brian Jeffrey
Nguyen Thanh Hoa, the Head of the Electronic Information Department at the Ho Chi Minh City Department of Information and Communications, emphasized that compiling and managing the list of Key Opinion Leaders (KOLs) is a proactive approach rather than a punitive measure.
The primary goal of this initiative is to harness the influence of individuals and organizations on social media to promote Ho Chi Minh City’s events, image, and policies effectively.
By categorizing KOLs based on their respective industries, the city aims to enhance data management and maintain a rapid response system during communication crises, as stated by Hoa.
Prior to this, Lam Dinh Thang, the Director of the Department of Information and Communications, disclosed that approximately 720 active KOLs operate on social media in Ho Chi Minh City, covering a wide range of topics including technology, culture, history, and tourism.
These influencers have significantly contributed to city promotions, notably during events like the river festival, where their role was pivotal in amplifying Ho Chi Minh City’s image to local and global audiences.
