Brian Jeffrey
The Resurgence of the Áo Bà Ba in Vietnam
The áo bà ba, alongside the well-known áo dài and áo yếm, is enjoying a revival as a key representation of Vietnam’s cultural legacy. This traditional outfit combines simplicity with elegance and is increasingly favored during Lunar New Year celebrations.
Dating back to the 19th century, the áo bà ba reflects the everyday lives of southern Vietnamese communities, characterized by its straight, collarless silhouette and practical side slits, making it suitable for people of all ages.
During Tet, the áo bà ba is often made from luxurious fabrics such as silk and brocade, adorned with intricate patterns symbolizing longevity, bats, and flowers, which bring a festive flair and elegance to the occasion.
Set against the vibrant hues of yellow apricot blossoms and chrysanthemums, the áo bà ba stands out as an emblem of tradition and grace.
Its blend of functionality and aesthetic appeal makes the áo bà ba a common sight throughout Tet celebrations, whether at religious sites, family gatherings, or in the kitchen preparing festive meals.
For women, wearing the áo bà ba radiates charm as they tend to offerings or pay visits to temples. For men, it signifies pride during ancestral ceremonies or casual tea and chess sessions during the holiday.
Beyond its visual appeal, the áo bà ba serves as a reminder of familial values and cultural norms, encapsulating the essence of Vietnam’s rich traditions.
Mi Trang, the creator of the “I Love Áo Bà Ba” initiative, has dedicated over ten years to promoting this traditional garment. She highlights the need for a thoughtful modernization of the áo bà ba while maintaining its original essence.
“Many people often mix up the áo bà ba with other clothing items,” she highlights. “It’s essential to refine its design and emphasize its cultural importance so that every Vietnamese person can appreciate its intricate details and significance.”
Through design competitions, fashion collections, and educational sessions, Mi Trang and her team have successfully transformed the perception of the áo bà ba from being simply rustic to becoming a beacon of beauty.
The “I Love Áo Bà Ba” project has attracted high-profile supporters, including Pham Thi Thu An (Entrepreneur and Miss Humanity), Huynh Minh Hiep (record holder and Deputy Chief of the UNESCO Center for Preservation of Vietnamese Antiquities), and Nguyen Cam Van (national beauty pageant runner-up). These ambassadors are vital in revitalizing the áo bà ba’s presence and significance in contemporary culture.
Over the last decade, the project has effectively shifted public perception of the áo bà ba while emphasizing its beauty through discussions, competitions, and exhibitions. Looking forward, designer Mi Trang is committed to leveraging the áo bà ba to enhance Vietnam’s cultural tourism sector.
