A recent study conducted by Microsoft Vietnam indicates that 91% of business executives in the country are looking to fill positions specifically focused on artificial intelligence (AI), surpassing the global average by 13%.
The insights are part of the “2025 Work Trend Index,” released on June 12 by Microsoft Vietnam, which gathered responses from 31,000 business leaders and employees across 31 countries, including 1,000 individuals from Vietnam.
In addition to trends in employment and recruitment analyzed through LinkedIn data, the 2025 report also weaves in views from local AI startups, economists, and academics.
This study highlights that the current workforce is nearing its capacity, revealing a growing disparity between employee skills and employer demands.
In Vietnam, 67% of leaders noted a need for enhanced productivity, while 84% of employees confessed to feeling too overextended to fulfill their responsibilities. These figures are above the global averages of 53% and 80%, respectively.
The swift advancement of AI technologies has enabled organizations to transcend limitations related to staffing and expertise. Intelligence is now viewed as an “enduring resource” that is plentiful, crucial, economical, and easily scalable.
The findings also indicate that 95% of Vietnamese executives anticipate expanding their teams with digital workers in the next 12 to 18 months, far above the global rate of 82%.
Moreover, 83% of the executives surveyed in Vietnam are confident that AI will help less experienced staff assume strategic positions more quickly.
The foremost sectors projected for AI investment within the next 6 to 12 months include product development, customer service, marketing, cybersecurity, and financial performance. Additional areas of investment will encompass financial forecasting, business intelligence, customer insights, legal services, HR, and supply chain management.
At the launch of the report, Nguyen Quynh Tram, General Director of Microsoft Vietnam, highlighted that digital labor will transform even the most conventional companies and spawn new enterprises that were previously inconceivable.
Microsoft’s review of LinkedIn hiring trends shows that leading AI startups are hiring at double the rate of large tech companies. Around the world, 78% of business leaders expressed interest in hiring for AI-specific roles, compared to 91% in Vietnam.

The survey findings suggest that early adoption of AI tools in Asia-Pacific nations like Vietnam will yield significant competitive advantages over the next decade. Just as the internet led to the creation of numerous knowledge-driven jobs, the AI revolution is now giving rise to entirely new professions.
New job titles emerging in Vietnam and globally include AI trainer, AI data specialist, return on investment analyst, and AI strategist in various sectors such as marketing and finance.
Experts recommend that workers take the initiative to acquire AI-related competencies, while also encouraging companies to supply the necessary resources and training for this shift. The report identifies AI fluency and digital literacy as the top two workforce priorities.
Basic understanding of AI has become the most critical skill for future employment, alongside skills like conflict resolution, adaptability, process improvement, and creative thinking.
Nguyen Quynh Tram further emphasized that AI has made knowledge more accessible, allowing individuals and smaller enterprises to thrive regardless of their size or technical expertise.
“Nonetheless, technology produces real value only when people are prepared to adopt and engage with it. Therefore, leadership should focus not just on technological investment, but also on cultivating a digital mindset, enhancing digital skills, and facilitating collaboration between humans and AI systems. This is essential for Vietnamese businesses to thrive and take the lead in the AI-driven future,” she asserted.