Anna Daniels
Taking to Twitter, Mustard explained that having the trailer for Tenet premiere in Fortnite was meant to replicate the feeling of something that no one can experience given the current state of the world: watching new movie trailers in an actual theater, the vast majority of which around the globe are closed.
“The idea of debuting the TENET trailer came from a phone call with Christopher Nolan. We were all talking about our love of seeing new trailers in a THEATER and how sad we were that we can’t do that right now — but how maybe this could be the next best thing. Hope you love it!” wrote Mustard, a self-professed “massive” fan of Nolan’s work. He added in a follow-up tweet, “When we do anything like this, it’s always born and driven from a relationship between creatives trying to bring something we think is awesome to life.”
Not only did the Tenet trailer screen exclusively in Fortnite before hitting the rest of the internet, but the film is also set to screen in its entirety within the game upon its release on July 17.
Per the film’s trailer, the intention is for Tenet to have a theatrical run. According to IMAX CEO Richard Gelfond, Nolan himself is truly gunning for this outcome. Gelfond relayed hope that Tenet will be the first major studio release when cinemas open back up, stating, “Chris really would like to be coming out with the film that opens theaters. I don’t know anyone in America who is pushing harder to get the theaters re-opened and to get his movie released than Chris Nolan.”
Written by: Looper
