Why brands like E.l.f., Wendy's and Gap are branching out into original music

6 days ago 28

Beauty products by e.l.f. cosmetics are seen on display at a Target store in Union Square on April 04, 2025 in New York, New York.

Michael M. Santiago | Getty Images

Watch out Sony, a new music producer is in town. And this time it's the same brand that makes your favorite lip gloss.

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