Kaylah Walton
With the Miss Maine competition now in the past, Jordon Hudson, the 24-year-old partner of former NFL coach Bill Belichick, seems to be aiming for an even bigger stage – the Sports Illustrated Swimsuit Issue.
Sources from last week’s Sports Illustrated Swimsuit event at the Hard Rock Hotel in New York revealed that Hudson was actively engaging with attendees, making an effort to introduce herself, albeit not by sharing her name.
“She was literally going around and introducing herself as ‘Bill Belichick‘s girlfriend,’ and it was like, ‘OK, but what is your name?'” mentioned one guest. “She emphasized Bill instead of saying ‘I’m Jordon.’
The insider noted that Hudson skipped the red carpet and was not officially listed as a guest, attending as a guest of someone else. “She was eager to connect with the SI team and wanted to get in front of the swimsuit crew,” they added. “Many guests come to that party in a similar manner.”
From pageant stage to magazine highlight
Hudson, who recently secured third place in the Miss Maine contest in Portland, is familiar with showcasing swimwear. During the swimsuit portion of the pageant, she donned a teal bikini in front of an audience that included Belichick, 73, who was there to cheer her on.
One popular Instagram photo shows Hudson in a stunning pearl bikini top and mermaid-style bottom, with a fishing line in the hands of Belichick—a playful nod to her coastal roots.
This year’s SI event attracted numerous celebrities and cover models like Salma Hayek, Livvy Dunne, Jordan Chiles, and Lauren Chan, along with a performance by 50 Cent. Other attendees included TikTok star Alix Earle, Brooks Nader, Maye Musk, and Brianna LaPaglia.
An insider mentioned that Hudson was “trying to network with the talent,” potentially aiming to forge relationships that could lead to a magazine feature.
While her ultimate career aspirations remain unclear, she has certainly been demonstrative—some might say strategic—in her efforts to elevate her profile.
Reports indicate that she has assumed a quasi-management role in Belichick‘s life post-coaching, with one source humorously referring to her as the “CEO of Belichick Inc.”
Documents discovered by People reveal that her company, Trouble Cub Enterprises, has filed for 14 trademarks—many linked to trademarked phrases associated with Belichick and the New England Patriots.
Belichick has acknowledged their multifaceted relationship, telling CBS that he and Hudson share both a personal and a professional connection.
Whether Hudson‘s presence at the SI Swimsuit event leads to a modeling opportunity remains unclear—but her recent initiatives have certainly attracted attention.
