Kaylah Walton
The latest SKIMS Winter Heat campaign featuring Kim Kardashian has generated a lot of buzz on social media, with fans drawing parallels between her look and both timeless Hollywood stars and current celebrities.
This campaign is part of SKIMS’ upcoming winter collection, showcasing Kim in a striking vintage style that many believe references Raquel Welch‘s iconic fur bikini from the 1967 movie One Million Years B.C.
In a standout image, Kardashian is seen in a fur bikini that looks quite snug, highlighting her cleavage and curves. Her styled voluminous blonde locks and bold eye makeup evoke memories of ’60s glamour, reminiscent of pinup stars like Brigitte Bardot. Viewers had varied opinions on whom she resembled.
Celebrity Comparisons Sparked by Kim’s Look
While many praised the homage to Welch, others noted resemblances to modern icons.
One fan commented, “I thought you were Beyoncé,” while another remarked, “This looks like Ciara!” Even Ciara herself reacted positively to the post, which fueled more comparisons. Some humorous posts included one person quipping, “It’s giving Shakira,” and another humorously noting, “Best Supporting Actor goes to Kim’s wig.”
Kardashian’s family and close friends, including Kris Jenner and Hailey Bieber, showed their support by liking her post. Additional images from the campaign feature Kim in chic cable-knit attire paired with knee-high boots, aligning with the winter theme.
In addition to the campaign’s excitement, Kim Kardashian is actively growing her shapewear brand. In an interview with WWD, she expressed her ambition to eventually hold a unique fashion show for SKIMS.
“I can fully envision us doing a show, but it won’t follow the conventional fashion timetable—something more distinctive,” she stated.
Kim highlighted her involvement in the brand, noting that she personally reviews and approves every item.
“I’m familiar with each product we offer. Before SKIMS, shapewear was not fashionable, but now it has become trendy,” she remarked, emphasizing that her line provides stylish options for daily wear.
From paying tribute to Raquel Welch to invoking comparisons with Beyoncé, Kim Kardashian‘s campaign effectively blends retro inspiration with contemporary fashion. As SKIMS flourishes and with a fashion show in potential sight, Kim continues to transform the landscape of fashion and shapewear for today’s consumers.
