In March, Meghan Markle quietly introduced her new lifestyle brand, American Riviera Orchard. The brand’s Instagram account hints at a grand unveiling in 2024 with a series of images forming their golden script logo.
In April, she sent gift baskets featuring lemons and jam to celebrities like Mindy Kaling, Kris Jenner, and Chrissy Teigen. Teigen praised the jam on an Instagram post, which some believe echoes Chip and Joanna Gaines’ Magnolia brand. Could Markle be following in their footsteps?
Meghan Markle’s Ambitious Plans
Sources claim that Meghan Markle aims to rival prominent lifestyle icons like Martha Stewart and Gwyneth Paltrow. She has filed trademarks for various products like tableware, cookbooks, and of course, jams and jellies under her brand. However, achieving Gaines-level success may demand a sacrifice of privacy as authenticity is crucial in this industry.
Meghan Markle’s Jam vs. Buckingham Palace’s Preserves
Some argue that Markle’s jam bears a striking resemblance to Buckingham Palace’s preserves, including flavors like Seville orange marmalade and orchard fruits. This has stirred up quite a comparison. Interestingly, the palace recently highlighted their strawberry preserves on Instagram, sparking discussions about similarity to Markle’s offerings.
While Markle’s venture draws parallels to established brands like Magnolia, it’s worth noting that Gaines’ empire lacks its own line of jams or jellies, focusing more on recipes and merchandise.