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Main Reasons Why Nigerian Musicians Don’t Succeed


Ubi Franklin with 2face Idibia

It seems like less and less people are succeeding with
their music career. And I know the meaning of the word success can mean
different things to different people, but lots of talented musicians
simply aren’t reaching their full potential. Have you ever seen an act
so talented you couldn’t work out why they hadn’t done more? Or seen a
band that outshone their mainstream alternatives yet haven’t been
swooped up by a label?

These days in Nigeria, we
seem to have a number of people succeeding with their music career.
Within the past three years, we can roll out a pretty decent list of
music acts who have hit the big time. They include Adekunle Gold, Runtown, Patoranking, Kiss Daniel, Korede Bello, Reekado Banks, Lil Kesh, and a few others.

Wande Coal, Patoranking, Kiss Daniel, Maleek Berry, DJ Spinall perform in UK [Photos]

Wande Coal, Patoranking, Kiss Daniel, Maleek Berry, DJ Spinall perform in UK [Photos]
But we also do have a
lot of others who are so insanely talented that you begin to wonder why
they haven’t done more and achieved their potential. We see a shade of
these also when an artiste works his heart out, gets the right
attention, but fails to find investors. These acts fail to reach their
full potential, and it can be frustrating for both the artiste and
everyone around them.
There are many reasons why
musicians don’t become their best version or quit, but in all of these,
one of these reasons overrides all of the others. It is the lack of the
right mentality.
By referring to the right and
proper mentality, we mean possessing the right focus, drive, and frame
of mind to carry out that which you want to achieve. Without those
qualities your music simply won’t hit any height.

Wande Coal , DJ Spinall and 2baba in 'Money' video shoot

Wande Coal , DJ Spinall and 2baba share a laugh
If you crave success
in music, you need focus and drive. Why do you want to do music? What is
the driving force behind your decision to do music? Do you want your
music to reap you benefits and dividends? Do you want to be able to make
a living from something you enjoy doing rather than working a 9-5?
Irrespective of the specific reason, write it down, and remind yourself
of it every day. Don’t lose sight of that reason because when you do,
you lose your music. As soon as you lose focus of the reason why you do
music in the first place, you drive will begin to fade. This is why many
people end up quitting before they have seen real results. Remember,
when embarking on a music career you won’t see instant success. It’s not
a get rich quick scheme, and it takes much work and dedication. There
are many platforms for learning about the music business, but even then you need to retain the drive to keep pushing yourself till you start seeing results.
After
understanding and holding on to the reason why you are in music, and
become determined to achieve your aim, you need to arm yourself with the
right mentality to actually execute what you need to do. Believe it or
not, many musicians know exactly what they need to do to achieve things,
yet they don’t do it. And this is not exclusive to those in music, this
is a trait a lot of people have when it comes to all different things.

Wande Coal, Patoranking, Kiss Daniel, Maleek Berry, DJ Spinall perform in UK [Photos]

Wande Coal, Patoranking, Kiss Daniel, Maleek Berry, DJ Spinall perform in UK [Photos]
Music can be a full
time job, but not everyone may afford the time to throw into it.
Therefore, when you do have time, you need to put it to best use. It’s
pretty easy to simply chill at home, smoke weed, have mind-blowing sex,
and find new ways to entertain yourself and reject the chance to work at
your craft. But this is not going to help your music. To grow your
work, you need to push yourself and just do things, even if you can’t be
bothered at the time. Eventually, you will get into a routine, and your
muscle memory will make things effortless. Get your ass of that chair
and put in the hours, or nothing will become of you and your talent.
Edited By: Pius Princewill (Primetweets)

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