Having a massive social media platform is a great foundation for growing a business, something Maci Bookout has taken full advantage of during her time with MTV. Her Things That Matter clothing line is a great example. She launched the business with her husband, Taylor McKinney, in November 2015. “Two kids, two dogs, two jobs … and we still did it!” Bookout wrote on Instagram at the time. Less than a year later, she welcomed her third child, Maverick.
Bookout intentionally keeps her social media marketing business sequestered from her other endeavors. “I never use my personal accounts to help promote,” she told International Business Times. “I keep it very separate. Part of the reason why I like it that way is because I never know when it’s going to help me or hurt me.”
Another avenue that’s certainly helped her bottom line: publishing. Her memoir, Bulletproof, was a New York Times bestseller that spawned a followup titled I Wasn’t Born Bulletproof. The profits Bookout made off of these projects were probably a nice bonus on top of her Teen Mom OG paychecks, which reportedly clock in at about $25,000 per episode.
It sounds like business is good, right? So why is Bookout’s estimated net worth only $10,000? Let’s take a closer look.
Written by: Nicki