Sophia Michaels
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Alix Earle is going from “Get Ready With Me” videos to getting ready to shop with Amazon Prime Day.
The 22-year-old TikTok star skyrocketed into the spotlight (and amassed 5.5 million followers and counting) with her viral beauty routine clips, frequently causing her favorite products to fly off the shelves.
But despite the Miami-based influencer’s meteoric rise to fame, A-list friendships and recent romance with NFL player Braxton Berrrios, you won’t need celebrity connections to save big on her favorite finds.
Ahead of Prime Day 2023, the social media star teamed up with Amazon to hand-pick some of her favorite fashion, beauty and lifestyle products on sale.
Get ready to channel your inner influencer with the below buys. (And for more star-powered picks, don’t forget to check out our guides to the most celebrity-loved and royal-loved beauty and style scores, too.)
Treat yourself (and your selfies) to an influencer-approved light. This clip attaches to your phone or computer to brighten up your face for a Zoom call or photo, thanks to three light modes and ten brightness levels.
Like a long list of A-listers — including Kaia Gerber and Kendall Jenner — Earle is a fan of this TikTok-viral lip mask, which contains coconut oil and shea butter for hydration.
“Everyone is obsessed with the Laneige Lip Sleeping Mask, and now I know why,” Earle told Popsugar. “So many of my friends and people I follow on TikTok use this, so naturally, I had to see what the hype was about.”
Earle, who’s been outspoken about her own struggles with acne, also praised these pimple patches, designed to fight pimples without popping.
This budget-friendly set of six 14K gold-plated hoops provides an option for every occasion.
Before Amazon Prime Day flies away, consider picking up a flyaway-fighting stick. Earle selected this internet-loved pick, which is designed to smooth frizz.
“This product went viral on TikTok because it helps you get the perfect slicked-back hairstyle in seconds,” she told the outlet. “I use this a lot when I’m going out and want my hair up in a bun for a really polished, clean girl look.”
Looking for more deals to keep in your back pocket? This Earle-approved design — part of many Prime Day sales on the brand — comes in nine different washes.
Earle isn’t the only one diving into summer with this L’Oreal highlighter pick, as Martha Stewart sported the same formula for her historic Sports Illustrated cover shoot earlier this year.
Cheers to savings — and take your summer celebrations to the next level — with a set of 15 stemless wine glasses.
Another deal heating up on Amazon? This Earle-approved air fryer, which is currently 20% off during the bargain bonanza — along with a plethora of other celeb-loved kitchen staples.
No need to clip coupons to score these clips at a steal — just add to cart before Prime Day sales end.
If you’re hoping to sport the same sporty styles as Earle, consider this one-and-done workout outfit, which also landed a spot on her list of Prime Day must-haves.
Want your beauty routine to mirror Earle’s? The influencer’s portable picks include this light-up mirror, designed for on-the-go makeup touch-ups.
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